Google to show sponsored apps on Play Store search results

The search giant has looked at how sponsored advertisements have performed on organic search results and now Google will be introducing a similar system for developers to take advantage of. In the coming weeks, a limited selection of consumers will see adverts from a pilot group of advertisers running the new system for their apps.There's a reason a developer might want to promote their app on Google Play: there's good money to be made. Says Google: In fact, in the past year, we paid more than $7 billion to developers distributing...

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