Showing posts with label android tablets. Show all posts
Showing posts with label android tablets. Show all posts

Friday, February 21, 2014

Ad-supported app traffic from Android tablets set to pass iPad traffic

While the iPad still generated 51% of all tablet traffic on apps affiliated with the Millennial Media ad network in 2013, traffic from Android tablets grew to 48%. That’s a significant change compared to 2012, when iPad was at 58% and Android tablets, at 41%. Considering that these figures are based on traffic for the overall year, and assuming the trend has continued, it’s not unreasonable to estimate that Android tablets are now on par with,...