Google to show sponsored apps on Play Store search results

The search giant has looked at how sponsored advertisements have performed on organic search results and now Google will be introducing a similar system for developers to take advantage of. In the coming weeks, a limited selection of consumers will see adverts from a pilot group of advertisers running the new system for their apps.There's a reason a developer might want to promote their app on Google Play: there's good money to be made. Says Google:

In fact, in the past year, we paid more than $7 billion to developers distributing apps and games on Google Play. We remain as committed as ever to making Google Play the best place to find great apps, games and other entertainment.

It'll be interesting to see how developers (and the larger companies like King and co.) utilize search ads within the store, and whether or not they will be of any use for consumers. More than 100 billion searches are made every month in Google Play, so there's a huge opportunity for exposure here — developers will just have to pay for it.

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Google officially launches Android for Work to make enterprise push

Google has announced today the official launch of an initiative called Android for Work. Through the program, Google has teamed up with several partners to integrate enterprise-level security into the Android platform.

Google originally announced and previewed Android for Work back in 2014 at Google I/O. The main idea behind the program is to allow workers to use their personal phones for work tasks, but keep work and personal content and data separate. Google gave the following breakdown of what users can expect from the initiative:

• Work profiles – We've built on the default encryption, enhanced SELinux security enforcement and multi-user support in Android 5.0, Lollipop to create a dedicated work profile that isolates and protects work data. IT can deploy approved work apps right alongside their users' personal apps knowing their sensitive data remains secured. People can use their personal apps knowing their employer only manages work data and won't erase or view their personal content.
• Android for Work app – For devices running Ice Cream Sandwich through Kitkat, or that don't run work profiles natively, we've created the Android for Work app. The app, which delivers secure mail, calendar, contacts, documents, browsing and access to approved work apps, can be completely managed by IT.
• Google Play for Work – Google Play for Work allows businesses to securely deploy and manage apps across all users running Android for Work, simplifying the process of distributing apps to employees and ensuring that IT approves every deployed app.
• Built-in productivity tools – For everyday business tasks, we've created a suite of business apps for email, contacts and calendar, which supports both Exchange and Notes and provides document editing capabilities for documents, spreadsheets and presentations.

To make all of this work, Google has teamed up with a large number of industry partners such as Citrix, Adobe, Samsung, BlackBerry, Cisco, and many, many more. Google says these partnerships have allowed it to create a set of APIs to bring easier management of Android devices to IT departments, as well as create secure business apps and more secure devices.

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Visa announces partnerships for new mobile payment services on Android devices

These services will be enabled on through apps from banks and other financial institutions on the Google Play Store. The apps will enable you to pay with your Visa account from your phone:

Following a one-time enrollment process, customers of participating financial institutions who download and install the application will be able to pay in-store with their Visa accounts by waving their Android mobile phone in front of a contactless reader. These capabilities are an integral part of Visa Digital Solutions, a comprehensive suite of offerings that facilitate secure payments across a broad range of Internet-connected devices and wearables.

Apps from BBVA Cuscal have already launched their apps. Applications from Banco do Brazil, PNC Bank, N.A., and U.S. Bank are all expected in the near future.Visa's new payment service partnerships are an outgrowth of Visa Digital Solutions, an initiative launched by the company last year. It includes Visa's own SDK, their Token Service, and their support of Host Card Emulation, which allows payment information to be validated and stored off-site, making NFC payments more widely available.

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